Six Strategic Areas of Marketing to Grow a More Valuable Small Business.
Six marketing areas decide what an owner-operated business is actually worth — and marketing owns all six. 6 To Fix shows you how to build them so the value transfers, whether you stay and grow, sell, plan for succession, or step away. By Terry Sullivan — founder of Strategic Glue and author of three marketing textbooks.
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Kindle & print also available on Amazon at launch.
See what 6 To Fix is about, from the creator.
Six areas of marketing that make your business more valuable.
6 To Fix maps six marketing strategy areas to the value drivers a buyer pays for. Three are assets. Three are systems. Together they decide whether your marketing is creating transferable value — whether you're staying in your business or planning for a sale, succession, or stepping away.
Assets — what the business owns
Systems — how the business runs
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A 5-minute self-diagnostic across the six areas. Answer 18 questions and get your score, your band, and the first thing to fix — instantly, no sales call.
Take the free scorecard→Not marketing theory. Practical insight from 35 years of experience.
This isn't recycled theory. It's the six areas Terry Sullivan has spent 35+ years watching decide what a business is actually worth — the ones that move enterprise value, the logic that connects them, and what to do about each one.
A full-length book — the complete six-area method, worked one area at a time. Written for owner-operated businesses roughly $1M–$15M in revenue.
The book shows the map. The program builds it.
6 To Fix — the book — lays out the method. The 6 To Fix Program is how Strategic Glue builds it into your business: from marketing that lives in the owner's head to marketing that runs as a documented, transferable system.
6 To Fix was developed by Terry Sullivan — founder of Strategic Glue; four-time entrepreneur including a successful exit; consultant who has worked with hundreds of businesses over 35 years; published author of three marketing textbooks; and marketing professor.
Build marketing that's worth something at the closing table.
6 To Fix — the six areas that decide what your business is worth, and how to build them so they transfer.
Preorder ships on release · Notify me = email only, no purchase.